When it comes to marketing, are you shy or introverted? Don’t let that stop you. Our Marketing Mentor, Evie shared an experience with a CLNC® consultant who was exhibiting with her in our National Alliance of Certified Legal Nurse Consultants (NACLNC®) exhibit booth:
“I saw Judy coming down the aisle with a bellman carrying all of her promotional items for the exhibit. Judy was dressed perfectly in a navy blue suit, however, I quickly noticed that she was very shy. Not the type of person you would expect to put herself in front of more than a thousand attorneys.
At 7:30am I was already striking up conversations with the attorneys, but noticed Judy stayed back. She confessed that she was completely out of her comfort zone. As I talked with the attorneys I would hand them off to Judy so she could address her 35 years of nursing experience.
At first she forgot so many important elements of engaging attorneys, such as getting their business cards and asking them about their legal practice. She even forgot to give the attorneys her promotional pieces and information about herself. I could see how, even though Judy was painfully shy, the attorneys’ eyes would light up when she mentioned her expertise as a nurse-anesthetist.
As the day progressed, she started to open up and her confidence increased as attorneys started talking to her about their cases. At least three attorneys said that they had a specific case for her. By the end of the day Judy was pitching attorneys like a CLNC Pro and was having fun to boot!
Judy walked away with more than 30 business cards from attorneys who were serious about learning more. She jokingly said, ‘Evie, now I’m not afraid of marketing, I’m afraid I have more business than I can handle!’ ”
This shy Certified Legal Nurse Consultant learned at the CLNC Certification Seminar that everything is marketing. But it was only when she stepped outside of her home and comfort zone that she grasped just how sweet the payoff can be when you live this basic principle.
I’m Just Sayin’
P.S. Comment and share your fears about marketing.
